We are in business to become essential to our clients by providing experiential events that help them achieve their aspirations.
plan With UsCorporate ProfileWe love events. We believe that events are more than just a branding opportunity; to us, they are experiences that we take quite personally and literally. Through the power of experience, we drive relationships between people and brands. We believe that great experiences not only creates and advocates but also strengthen loyalty that lasts a lifetime. We are passionate about every brand, every concept, and every opportunity given. We love to be challenged, and we love the adrenaline of working under pressure.
The core of our company is our people. The team behind The Magnet Group comprises industry pioneers with over two decades of experience. From hard-core planning to an imaginative audio and visual team, we are a driving force that believes experiences move people to act. Built creatively with a people-first approach, we believe in imaginative and engaging experiences that go beyond expectations, flawlessly executed to perfection. With this approach, we win clients who repeatedly trust our judgment and value our collaboration, enabling us to develop a solid understanding of their business objectives.
Housed under one umbrella is a dedicated team of strategists, experts, creative innovators, technical gurus, and business partners who design, shape, and build the company.
Chief Engagement Officer
Leticia Hsu is a dynamic leader in the corporate and M.I.C.E. industry, bringing over 23 years of expertise across marketing, public relations, crisis management, and project management. As the visionary behind the sustained success of The Magnet Group, Leticia’s extensive experience and passion for delivering outstanding events have redefined the event planning landscape in Malaysia, setting new benchmarks for excellence.
In addition to her professional achievements, Leticia founded an association in 2007, where she has held the role of president since its creation. She is also a published author of two books and has successfully planned and executed high-profile events across Asia, the UAE, China, South Africa, and the U.S.
A recognized thought leader, she is frequently invited to share her insights as a judge and speaker on prominent TV programs, radio shows, podcasts, and in top-tier publications.
Chief Formulation Officer
With 23 years of experience in operations, technical management, and event production, Tjun Hong is a master at transforming ideas into visually engaging realities. His sharp focus on safety, cost-effectiveness, and feasibility consistently drives his team to new heights.
Having honed his skills in Operations Management over two decades, TH is a seasoned expert in curating memorable events. He leverages his deep knowledge of client engagement and production architecture to craft seamless, tailor-made strategies that meet the unique needs of each campaign.
As the CFO of The Magnet Group, TH oversees the development of innovative product solutions, with a strong emphasis on service quality and deliverables. His commitment to excellence has forged long-lasting relationships with clients, embedding these values into the core DNA of the business.
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